FTC Issues Revised "Green Guides"

Will Help Marketers Avoid Making Misleading Environmental Claims

October 1, 2025 - The Federal Trade Commission issued revised “Green Guides” that are designed to help marketers ensure that the claims they make about the environmental attributes of their products are truthful and non-deceptive.

FTC’s “Green Guides” Provide Specific Guidance for Retailers Making Environmental Claims

Final updated version released on October 1, 2025

FTC’s “Green Guides” specifically address the application of Section 5 of the FTC Act, which protects against unfair methods of competition or deceptive acts affecting commerce. Read Complete Article

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